PURPOSEBUILT BRANDS​​​​​​​
Content strategy portfolio example highlighting campaign planning, messaging, and brand development across a portfolio of six consumer packaged goods brands.
Weiman brand campaign showcasing product positioning and messaging designed to connect cleaning products to everyday household routines.
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Content strategy framework highlighting key challenges across a portfolio of six consumer brands, including brand differentiation, audience engagement, multi-brand content planning, and sustained growth.
Consumer packaged goods marketing creative developed to strengthen Green Gobbler's brand identity and product awareness.
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Content strategy framework illustrating how audience research, messaging development, testing, and campaign execution informed content planning across a portfolio of consumer brands.
Goo Gone brand campaign creative demonstrating product positioning and benefit-driven messaging for household cleaning products.
TikTok content for Goo Gone featuring a DIY flower bouquet card project, demonstrating how the brand connected with gift-giving and craft-focused audiences through seasonal, lifestyle-driven content.
Goo Gone TikTok content centered on Dry January mocktails, using seasonal lifestyle content to engage consumers beyond traditional cleaning scenarios.
Campaign creative for 30 Seconds highlighting product benefits, audience-focused messaging, and outdoor cleaning solutions across multiple paid media placements.
Paid social advertisement promoting Prime Day savings on 30 Seconds Outdoor Cleaner, combining retail activation and performance marketing strategies.
Paid social creative introducing 30 Seconds Pro Power Suds Outdoor Cleaner, positioning the product as a professional-strength solution for stubborn outdoor buildup.
Homepage banner promoting Mighty Mint's natural pest control products, emphasizing safe and effective protection for families, pets, and outdoor spaces.
Educational infographic developed for Mighty Mint's website, providing seasonal rodent prevention tips, common infestation hotspots, and product recommendations to help homeowners prepare for rodent season.
Social media creative designed to engage homeowners through seasonal humor while reinforcing the importance of proactive rodent prevention.
Product-focused social media creative highlighting Mighty Mint Rodent Repellent's key benefits, including peppermint oil formulation, home protection, and family-friendly use.
Integrated Harris campaign showcasing brand positioning, consumer education, and product-focused video content for concentrated vinegar cleaning solutions.
Results slide from a content strategy case study highlighting 27% portfolio growth, 4.6 million organic video views, and support for more than 50 consumer products.
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