I help complex ideas find their audience
      I also cry a lot, but it's for the art.

      I'm a content strategist, writer, and editor based in Chicago.
      I like helping experts communicate like humans. Over the past 10+ years,
      I've partnered with healthcare organizations, consumer brands, nonprofits,
      and technology companies to turn research, strategy, and technical
      information into content that's equal parts clear, engaging, and useful.
      My work includes content strategy, UX writing, editorial strategy,
      information architecture, SEO content planning, copywritingcontent design,
      and helping teams use AI more effectively.
      I've worked across agencies, in-house teams, and freelance partnerships,
      helping organizations make complex information easier to understand and
      a lot more useful.
      Christian Ronaldo. That's what my mom calls me when I'm in trouble. 

      I’m named after a Brazilian soccer player. I don't play much these days,
      but I still spend plenty of time pretending I have Texas knees.

      My family is from Honduras, but I was born and raised in Dallas, Texas, and
      have called Chicago's Pilsen neighborhood home since 2022.       

      I live with my partner and our Border Collie, Frankie, who is equal parts
      charming and manipulative (he's mastered the art of staring until he gets      
      exactly what he wants).

      When I'm not working, you'll usually find me exploring Chicago, shopping for
      records, taking photos, planning my next trip, or logging another movie on
      Letterboxd.
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