Break up with your plunger
Client: Green Gobbler
I was hired by the Green Gobbler himself. His request was simple, absurd, inevitable:
Help people ditch their plungers and unclog their drains with his bleach-free formula instead.
Scroll to see the fallout.
Client: Green Gobbler
I was hired by the Green Gobbler himself. His request was simple, absurd, inevitable:
Help people ditch their plungers and unclog their drains with his bleach-free formula instead.
Scroll to see the fallout.
The Gobbler has a winning personality. His original formula is a bestseller, and to introduce his voice, my team launched an OLV spot that showed him in action. From there, we developed the Plungr app concept —— streaming-friendly OLV and social ads meant to shift our viewers from awareness to action.
We extended Plungr onto social, where it evolved into its own universe —— from Spotify playlists to video series that now stand on their own. We leaned into the pain points of plungers (splashback, germs, the mess) and embraced the grossness to make the Gobbler’s case.
