Social
Client: Pollo Campero
Pollo Campero is one of the most popular fast food restaurants in Central America. When they brought their brand stateside, I led copy that helped tell a story of flavors through layers of food, textures and well-earned confidence.
Client: Pollo Campero
Pollo Campero is one of the most popular fast food restaurants in Central America. When they brought their brand stateside, I led copy that helped tell a story of flavors through layers of food, textures and well-earned confidence.
Twitter fingers
The best part about rebranding an up-and-coming chicken chain in the U.S. is clout. When I joined the creative team in 2018, Campero was still working its way up in the States, and had low engagement on Twitter.
When Spiderman: Into the Spider-Verse writer and comedic genius Phil Lord jokingly asked about an old Campero logo featuring a legless version of our mascot, Pollito, serving up a platter of fried chicken legs, we decided to have some fun.
We earned some seriously unexpected visibility as a result (Jan 2020).
The rise of the chicken sandwich
Ahh, the Chicken Sandwich War. We all know where we were when Popeyes launched their infamous sandwiches. I was at work, click-clacking away on some Pollo Campero social media, when we were asked to stake our claim and make our chicken sandwiches known.
To start, we chose love, not war. In the name of solidarity, we took the high road, and sent one out to Popeyes employees everywhere.
