The go-to drink of the holiday season
Coquito is a sweet and creamy coconut drink made with cinnamon and spiced rum. It’s best enjoyed during the holidays.
When Goya challenged us to convince everyday Americans to swap eggnog for Coquito, I led the strategic and creative collaboration that produced the enduring tagline:
A tropical way to holiday.
The line became the foundation of our TV and social campaign — and lived on well beyond launch. In fact, years later, I overheard it in a Chicago store, proof that the message stuck and that shoppers were still buying into the idea.
