Real-Life Chefs
Client: Goya
Real-Life Chefs are everyday cooks —— non-experts who do it for the love of the game.
As a Jr. Copywriter, I was tasked with bringing a voice unique to my generation and ambicultural background —— weaving in personal experiences to bridge cultural gaps.
Client: Goya
Real-Life Chefs are everyday cooks —— non-experts who do it for the love of the game.
As a Jr. Copywriter, I was tasked with bringing a voice unique to my generation and ambicultural background —— weaving in personal experiences to bridge cultural gaps.
Prints
4 Goya products; 4 ways to sell them humorously and effectively to consumers.
4 Goya products; 4 ways to sell them humorously and effectively to consumers.
My copy —— alongside the Culinary Institute of America's recipes and striking photography —— was key to building lasting connections with customers.
